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Letter From the
Managing
Directors
 By Amy Celep and Heather Peeler,
Managing Directors, Community Wealth Ventures
This
Fall Edition of the Community Wealth Vanguard looks
at two strategies for effectively marketing your
organization during a recession: cause marketing and social
media. It doesn’t always take a bundle of money to increase
awareness of your organization and engage with stakeholders.
»
View article
The
Recession: A Good Time for Cause Marketing?
 By
Pat Nicklin, Managing Director, Share Our Strength
Despite the
economic downturn, businesses are more interested than ever in
cause marketing, which often results in unrestricted dollars for
charities. Even small nonprofit groups are getting into the
act.
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View article
Nonprofits 2.0
 By
Dave Evans, Co-Founder of Digital Voodoo and Author of
Social
Media Marketing: An Hour a Day
Nonprofit groups have enthusiastically embraced Facebook,
Twitter, YouTube,
and other social media and are finding creative ways to use
them to raise money, find volunteers, and promote
themselves.
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Getting Started
With Social Media
 By
Neil Shah, Founder, Compass Partners
It's easy and cheap to create a blog, share photos on the
Internet, or create a Facebook page, but before you take the
plunge, be sure you understand how social media work and
spend time planning your marketing strategy.
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View article
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