
Leading in a Climate of Fear: How to Take the Reins During a Recession
By
Justin Pinkerman
Contract
Writer
Have you ever
gone through a haunted house? I once visited one that was so frightening
I was required to sign a waiver before entering. Terrifying doesn't even
begin to describe the experience. Grotesque figures to make your skin
crawl, ghoulish creatures lurking in the darkness, maniacal laughter and
blood-curdling screams - this one had it all. I even had a live rat
dangled in front of my face. Needless to say, I never intend to go back
nor do I recommend haunted houses to anyone.
The way
news outlets sensationalize the present economic turmoil, I almost feel
as if I'm back inside the haunted house. Broadcasts walk me through the
cobwebs of foreclosed homes, parade me past the tombstones of Lehman
Brothers and Bear Stearns, and invoke the ghosts of the Great
Depression. Images of deathly pale stock traders spook me into
despairing for my 401k. I am told debt prowls in the shadows, and warned
about the grisly fate of America's future.
Likening
these economic times to a house of horrors is overly dramatic, but
today's market does share a common bond with a haunted house: the power
to elicit fear. In the present hour, leaders must step forward to
alleviate apprehensions and forestall panic. Let's look at the qualities
that must be demonstrated to lead during a downturn.
1)
Visible Presence
In times
of uncertainty and fear, people look to leaders more than ever. They
need assurance that someone is working on their behalf and rallying to
their cause. In the aftermath of 9/11, Rudy Giuliani was ubiquitous in
New York City. Whether conducting news conferences, attending memorial
ceremonies, or directing public officials, Giuliani's presence sent a
message of resilience and recovery. His demeanor seemed to symbolize the
mood of the Big Apple - tough, courageous, and undeterred.
Sixty
years before September 11th, Americans endured tragedy at Pearl Harbor.
Our nation's leader, President Franklin Roosevelt took the mantle of
leading Americans as the United States entered the Second World War. As
he had done during the Great Depression, Roosevelt made his presence
felt through his famous fireside chats. At a time when few Americans had
television, Roosevelt entered into their homes over the airwaves to calm
fears and address the threats facing the country.
2)
Clear Communication
Aside from
making his presence felt, President Roosevelt's fireside chats gave a
unifying message to all Americans. While affirming that times were tough
and sacrifice was needed, Roosevelt clearly communicated that America
was up to the challenge. FDR understood that fear festers in silence.
That's why he faced it head-on through his famous quotation: "We have
nothing to fear but fear itself."
3)
Credible Hope
"Leaders,"
said Napoleon, "are dealers in hope." During tumultuous times, leaders
must cut through the gloom and doom with rays of light. When stocks drop
and layoffs soar, people are moved toward fear, and they are tempted to
look at worst-case scenarios. In these moments, leaders must point
people to a brighter tomorrow in order to counteract the destructive
emotions of fear.
When
introducing hope, leaders should be careful to avoid speaking in
abstract terms. Hope should be mixed with substance. Before people can
see the light at the end of the tunnel, they need to be confident they
are walking through the darkness in the right direction. Along with
optimism, leaders must offer a concrete action plan to arrive at a
better tomorrow.
4)
Difficult Decision-Making
During a
recession, leaders inevitably arrive at unenviable decisions such as
scuttling popular projects or reducing payroll. Time and again, they
must make tough calls that affect the livelihoods of their people and
partners. Author Tim Elmore advises leaders to take the following
actions when making difficult decisions:
-
Accept
tough calls as a requirement of leadership (influence comes with the
weight of responsibility and that weight is heavier in hard times)
-
Do
your homework (avoid making panicked choices; think them through)
-
Seek
counsel
-
Set a
deadline (don't delay what is difficult; confront hard choices)
-
Understand the emotions of making a tough call (some decisions
involve pain; prepare for the hurt and find safe havens to express
it).
5)
Personal Renewal
For
inhabitants of war-torn neighborhoods in Iraq, fear is a frequent
companion. As coalition forces attempt to stem violence in the country,
politicians speak of the ongoing effort to win the "hearts and minds" of
the Iraqi people. Their rhetoric has merit. Heartfelt support and
intellectual consent from Iraqis is surely essential to rebuilding the
nation.
However,
before leaders can capture "hearts and minds," they must master their
own thoughts and emotions. A climate of fear takes a heavy toll on those
leading the way. At a time when efforts must be redoubled just to stay
afloat, leaders naturally run low on energy. After making a series of
agonizing decisions, leaders may be tempted to succumb to toxic thoughts
of hopelessness and frustration.
When
surrounded by turmoil and confusion, leaders, more than ever, must carve
out quality time with loved ones, draw upon their faith, and seek beauty
in art and nature. These activities serve as reservoirs of peace and
renewal. Unless leaders are regularly re-energized, they will lack the
strength to fend off the grip of fear in their organization.
This article was written by
Justin Pinkerman and is used by permission from Dr. John C. Maxwell's
free monthly e-newsletter ‘Pastor’s Coach’ available at
www.injoy.com.
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