
Advocating for Policy Changes
By
Shirley Sagawa
Consultant
to the America Forward coalition
Increasing
Your Impact Through Public Policy
When a commercial publisher created a software-based adolescent literacy
program, it hoped that school districts would buy it because of its
proven results. But to give them an added push, the publisher advocated
for Congress to launch a federal program that would offer those
districts financial support to purchase youth literacy programs.
When a job
training program sought new corporate partners to provide both financial
support and apprenticeships for its students, it turned to the mayor to
convene local employers that might be interested in diverse, entry-level
workers with information-technology skills.
And when a
program that placed college work-study students in preschools wanted to
expand, it lobbied Congress to increase the minimum number of work-study
placements that universities were required to allocate to community
service jobs, thereby creating a bigger market for its program.
Social
entrepreneurs use many tools to increase their social impact. But more
and more savvy social entrepreneurs are looking to government not just
for earmarks or direct grants but also for other forms of support that
have greater potential for sustainability.
Such support
may come through new program rules that create new markets for or expand
the services of the social entrepreneur – such as the proposed
adolescent literacy program or the college work-study changes. Or it
may focus on the power of government leaders to convene influential
people in the way that the job-training program turned to the mayor for
help. Another example is the Welfare to Work Partnership, which got its
start a decade ago. President Clinton’s outreach helped the organization
attract large employers, which agreed to hire more people who had been
receiving public assistance.
Influencing
Purchaser Power
Other government-focused strategies can include efforts to influence
public purchasing power (such as set-asides for specific kinds of
providers); public employees as donors and volunteers; programs like
AmeriCorps that provide human capital to nonprofit groups; publicly
supported research and data collection; or tax incentives that encourage
specific kinds of investments, donations, or purchases.
Promoting
Innovative Solutions and a New Role For Government
The America
Forward coalition works to connect social entrepreneurs with
policymakers to promote innovative solutions and advocate a new role for
government in solving our nation’s social problems. Part of this effort
includes a set of policy principles that will open more doors for organizations to participate in government programs – such as using
competition rather than formulas to direct funding and promoting
cross-sector partnerships.
The America
Forward coalition has also proposed initiatives that would strengthen
the nonprofit sector and its ability to leverage government support.
These include a Commission on Public-Private Partnerships that would
improve the way the federal government interacts with nonprofit
organizations; a Public-Private Investment Fund Network to provide
financial assistance to organizations ready to expand; a White House
office to raise the profile of social entrepreneurs and promote policy
principles; and an expansion of national service programs to increase
access to human capital.
These
proposals would push the government to support innovation, partner with
organizations, and demand results. They would help expand human and
financial resources to solve problems and encourage the government to
act as an investor and catalyst, allowing social entrepreneurs to have a
greater impact.

Shirley Sagawa is a consultant to the America Forward coalition.
The America Forward coalition
is organized by
New Profit Inc. and includes more than 60
results-oriented, entrepreneurial nonprofit
organizations with programs operating in all 50
states and the District of Columbia. Together,
these organizations serve more than 10 million
people per year and have a collective budget of
more than $400
million. Coalition members and the America
Forward effort focus directly on the toughest
domestic challenges facing our nation in
education, public health, poverty and economic
mobility, workforce development, crime
prevention, and civic engagement. America
Forward’s vision is that one day, our leaders
and citizens will work together to foster
innovation in the social sector, identify what
works, and grow the best solutions to wherever
they are needed.
To
learn more about the America Forward coalition and its proposals,
contact Kelly Ward at Kelly_Ward@newprofit.com.
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